1、 Analysis of four data brought by bus card swiping machine
Based on the mobile app, it can realize the guided information services such as passenger travel scheme, arrival information, Bill query, etc.; improve the passenger travel experience, enhance the user's stickiness, and improve the service quality of public transport;
2. Data application service
In order to provide big data support for the optimization service of the line network and realize the intelligent scheduling, we need to establish the vehicle scheduling model and the passenger service model;
3. Commercial value-added services
1. Passenger flow data
It can query the passenger flow data of each time period and each station; it can accurately query the single passenger flow data; it can lock the use record of a single user;
2. Analysis of passenger flow in time period
Accurately record the passenger flow and transaction amount in each time period and total time period every day; record the passenger flow in specific time period in detail for accurate marketing
3. Station passenger flow analysis
Query the total passenger flow of each station every day; all user data management of the station; sublease management of the total passenger flow of the travel location; user-defined station query passenger flow data;
4. Payment data analysis
Detailed record of the choice of travel modes of citizens; record the utilization rate of major payment modes; analyze the attributes and habits of passengers, so as to facilitate targeted marketing.
2、 Three value-added applications of smart bus swipe card machine
1. Public transport service applicationBased on the mobile app, it can realize the guided information services such as passenger travel scheme, arrival information, Bill query, etc.; improve the passenger travel experience, enhance the user's stickiness, and improve the service quality of public transport;
2. Data application service
In order to provide big data support for the optimization service of the line network and realize the intelligent scheduling, we need to establish the vehicle scheduling model and the passenger service model;
3. Commercial value-added services
Using the passenger track information, the geographical data around the terminal and the passenger consumption attributes to achieve accurate marketing; radiating the traditional advertising space from the car + station to the business district + downtown.
