What are the functions of the card swiping machine in the market

1、 Analysis of four big data brought by bus card swiping machine
1. Passenger flow data
It can query the passenger flow data of each time period and each station, accurately query the single passenger flow data, and lock the usage records of a single user;
2. Passenger flow analysis in time period
Accurately record the passenger flow and transaction amount of each time period and the total time period every day; record the passenger flow in specific time period in detail for accurate marketing
3. Station passenger flow analysis
Query the total passenger flow of each station's daily passenger flow machine; manage all user data of the station; sublet the total passenger flow of the travel location; query the passenger flow data of the user-defined station;
4. Payment data analysis
Record the choice of public travel mode in detail; record the usage rate of major payment methods; analyze the attributes and usage habits of passengers, so as to facilitate targeted marketing.

2、 Three value added applications of smart bus card reader
1. Application of public transport service
Based on mobile app, it can provide guidance information services such as passenger travel plan, arrival information, Bill query, etc., improve the riding experience of passengers, enhance the stickiness of users, and improve the quality of public transport service;
2. Data application service
It can obtain real-time bus passenger flow data, establish vehicle scheduling model and passenger service model, provide big data support for network optimization service, and realize intelligent dispatching;
3. Commercial value-added services

Using the passenger trajectory information and the geographical data around the terminal station and the passenger consumption attributes to achieve accurate marketing; the traditional advertising space is radiated from the carriage + station to the business district + busy market.


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